In Taiwan, influencer marketing has matured into a mainstream strategy with numerous platforms competing in this crowded space. GoFluence Taiwan (aka KOLtoAction). By focusing on cross-border marketing, “GoFluence Taiwan” leverages over 50,000 Malaysian influencers and plans to integrate talent from Thailand and Vietnam. The goal? To create a seamless cross-border marketing ecosystem where influencers from multiple countries serve Taiwan’s brands.
The Power of Small KOLs and KOCs: A Volume-Driven Strategy
In Taiwan, traditional influencer marketing often focuses on collaborations with large-scale influencers. However, GoFluence Taiwan CEO Peter Shao highlights the benefits of a volume-driven approach with small-scale KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers):
“When a large amount of content floods social media, algorithms amplify this volume, significantly boosting brand visibility,” Peter explained. This model allows even small and medium-sized brands to achieve substantial marketing impact without exceeding budget constraints.
The platform’s strategy capitalizes on the authenticity and relatability of small KOLs and KOCs. These influencers foster genuine consumer engagement, building long-term connections with audiences. Additionally, “GoFluence Taiwan” integrates Meimai’s seasoned “group buyers”—social commerce leaders transitioning into KOCs—to further diversify marketing strategies and expand brand reach.
User-Friendly App for Seamless Collaboration
The “GoFluence Taiwan” app streamlines the collaboration process. Businesses can:
- Post partnership requests with specific requirements such as content format, exposure targets, and budget.
- Collaborate with KOLs and KOCs without follower count restrictions, enabling participation in diverse campaigns—from product sampling to high-budget brand collaborations.
This inclusive approach allows brands to scale their campaigns by engaging dozens of small influencers simultaneously, generating significant cumulative visibility.
Success Stories: Enhancing Brand Visibility
One notable success is the collaboration with German mattress brand Emma. By engaging small KOLs and KOCs through GoFluence Taiwan, the brand increased its social media presence while creating reusable marketing content. “This approach helped Emma strike an ideal balance between resource investment and marketing outcomes,” said Peter.
A Platform Built on Cross-Border Foundations
GoFluence Taiwan was inspired by a transformative encounter at a Meet Taipei startup event. Peter, then responsible for Meimaii’s international business development, met the GoFluence team in Malaysia. GoFluence’s innovative model of integrating small KOLs and KOCs left a lasting impression. Seeing its potential for Taiwan, Peter worked tirelessly to bring GoFluence’s expertise into the local market. By combining Meimai’s strengths in e-commerce with GoFluence’s network of over 50,000 Malaysian influencers, “GoFluence Taiwan” offers a robust foundation for cross-border marketing success.
The Future: Expanding Taiwan’s Marketing Horizons
Since its October 2024 launch, “GoFluence Taiwan” has registered over 1,000 Taiwanese KOLs and collaborated with 30+ businesses. The platform aims to double its influencer base and expand into Southeast Asia, including upcoming launches in Thailand and Vietnam.
“We want to connect Taiwanese brands with Southeast Asian markets, making cross-border marketing simpler and more effective. Our vision is to have Southeast Asian KOLs serve Taiwanese brands, creating a truly interconnected ecosystem,” Peter said.
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