This year’s Malaysia International Halal Showcase (MIHAS) 2025 was nothing short of extraordinary and GoFluence was right at the heart of it, powering LIVE influencer coverage from the exhibition floor across all four days.
MIHAS x GoFluence: LIVE From the Floor on TikTok
In collaboration with MIHAS, GoFluence activated a team of vibrant influencers to go LIVE on TikTok directly from the floor of MITEC. Over four days, influencers interviewed exhibitors, showcased halal innovations, and brought the excitement of MIHAS to digital audiences in real time.
The result? Thousands of viewers tuned in LIVE on TikTok, experiencing MIHAS virtually while connecting with exhibitors, products, and stories from around the world.
Why It Mattered
- Visibility for Exhibitors – LIVE interviews gave participating brands the chance to reach new audiences instantly, amplifying their MIHAS presence far beyond the exhibition hall.
- Authentic Storytelling – Instead of just static displays, exhibitors’ voices and products came alive through influencer-led conversations.
- Global Reach – With influencers streaming and posting in real time, the spirit of MIHAS traveled across borders, reflecting its role as the world’s largest halal showcase.
A Collective Effort
Over four days, GoFluence influencers connected with dozens of exhibitors, giving audiences a front-row seat to the innovation, passion, and diversity within the halal economy.
This initiative was made possible thanks to the support of MIHAS organisers, who continue to innovate and embrace digital-first strategies to expand the impact of the event.
Looking Forward
For GoFluence, MIHAS 2025 LIVE from the Floor is just the beginning. We’re excited to continue bridging influencers, businesses, and global platforms making sure that every brand, from SMEs to international players, has the chance to shine.
To all exhibitors and partners we worked with, thank you for trusting us with your stories.
Together, we’ve proven that influencer-driven content can transform exhibitions into powerful digital experiences.
Stay tuned as we bring more LIVE influencer activations to future trade shows and industry events!
