Kuala Lumpur, Malaysia – January 14, 2025 GoFluence, in collaboration with Maxis Business, proudly hosted the inaugural BrandConnect event, a groundbreaking initiative that underscores the power of digital transformation and influencer marketing. Held at the Maxis Business Innovation Centre, this milestone event united industry leaders, innovators, and partners to explore the future of branding and digital influence.
A New Era of Connections: Digital Influence Redefined
Themed “Digital Influence Redefined”, BrandConnect focused on fostering connections, igniting innovative ideas, and showcasing partnerships transforming the digital marketing landscape. The event featured engaging panel discussions, interactive workshops, and fireside chats that delved into the evolving role of influencers and digital platforms in today’s business environment.
In his opening speech, Tham Khai Same, CEO of GoFluence, highlighted the critical role of partnerships in driving innovation: “Maxis Business’ dedication to advancing technology has been a game changer. Their support made this event possible, and together, we’re shaping a brighter digital future.”
Celebrating Strategic Collaborations
The event also recognized GoFluence’s key partners, including MDEC, SIDEC, PERKESO, MyDataHub.AI (Dattel Asia Group), Affin Bank, NinjaVan, and Broku, for their shared commitment to industry growth. Tham emphasized, “Collaboration is the cornerstone of GoFluence’s mission. Events like BrandConnect demonstrate the incredible possibilities when we pool resources, ideas, and creativity.”
Event Highlights and Sponsors
Panel Discussions & Workshops
- Panel Discussions: Moderated by Erul Samah (Raja Komen Malaysia), panels featured esteemed speakers such as Mr. Mohd Redzuan Affandi Abdul Rahim (MDEC), Ms. Diana D. Talit (MATRADE), Tuan Salman Fua’ad (SIDEC), and Azmir Rahman (Dattel Asia Group). Discussions centered on adapting to the rapid pace of digital transformation.
- Workshops: Attendees gained actionable insights through sessions like “Harnessing the Power of Social Media” by Erul Samah, “Digital Tools for Business Growth” by Maxis Business, and “Influencers & Business Collaboration” by Liza Manaf of GoFluence.
Sponsors
- Ayumeera: Lifestyle Sponsor, elevating the event’s sophistication with the first Halal-certified fashion accessories.
- Incuse Digital: Creative Sponsor from Dubai, offering cutting-edge design concepts.
Shaping the Future of Branding
Tham concluded the event by highlighting the vision behind BrandConnect: “This event is a testament to the power of collaboration, knowledge sharing, and real connections. Together, we’re building the future of branding and marketing, where creativity and technology converge.”
About GoFluence
GoFluence is a self-serve influencer marketing platform that connects brands with influencers to drive impactful collaborations across Asia-Pacific. With recognition from industry leaders and government entities like MDEC, PERKESO, and SIDEC, GoFluence is revolutionizing the influencer marketing landscape with transparency and creativity.
About Maxis Business
Maxis Business empowers enterprises of all sizes with innovative technology and digital solutions. A strategic partner in BrandConnect 2025, Maxis Business provides businesses with tools to succeed in an increasingly connected world.
